Individualised Marketing in Transport Imagine a policy which leads to less car use, more use of buses and trains, health benefits from more walking and cycling, increased satisfaction with public transport, and reduced CO2 and pollution emissions - and all without building more roads or investment in transport infrastructure. Designed by SocialData and introduced as TravelSmart in Perth, Australia, individualised marketing involves using dialogue marketing techniques to persuade people to use alternative forms of transport - with remarkable, and sustained, success. Contact Tony Grayling at the IPPR or Bruce James in the Department of Transport, Western Australia for more details.

By IPPR , Australia.

Transport Policy Resource.