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Direct Marketing To Reduce Car Use


Direct Marketing To Reduce Car Use 'Personalised Journey Planning' covers a variety of techniques and approaches that provide individualised analysis and advice to people based on their journey making characteristics, with the aim of achieving a shift in behaviour from car use to other forms of transport such as walking, cycling and public transport. "A Review of the Effectiveness of Personalised Journey Planning Techniques published by the Dept of Transport.


By Dept of Transport , UK.

Transport Policy Resource.