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from Public Service Broadcasting to Public Service Communication

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from Public Service Broadcasting to Public Service Communication . Public service broadcasting must change if it is to survive. The licensing and funding arrangements that support it are challenged by long-term technical and market changes including the proliferation of channels and services, the rise of new interactive services and the shift away from mass access to niche services and alternative platforms for content delivery. Although in the short term UK public service broadcasters are in a state of rude health, they neglect these longer-term challenges at their peril. Edited by Damian Tambini and Jamie Cowling.

 

By Institute for Public Policy Research, UK.

Business Policy Resource.